Monday, November 27, 2017

Project Portfolio

I believe branded content being on brand.  I doubt anyone would say they are against that statement but I've seen enough content proposals fall off brand that it seemed worth saying.

Here is some work I'm proud of helping to create (as I did not actually edit any of these videos nor do I own any of the content) with my teams.

 XCOM - I am a huge fan of XCOM and was eager to ensure that this campaign had some pretty awesome content to surround the launch. These were all media supported activities and I'm super proud of the work my team did from start to finish with partners from Comedy Central, College Humor (Dorkly bits) and Epic Mealtime:

Comedy CentralXCOM & Futurama Mashup

College HumorEmergency XCOM Meeting

Epic MealtimeEpic Mealtime Alien Eating


The Darkness 2 - This was an interesting game to work on and we opted to focus on the roots of the comic book that led to the game series. We were also able to get the winner published in the 100th issue of the Darkness comic.

Deviant ArtDeviant Art - Darkness II Contest

NBA 2K13: Times Square experience: KD&E delivered an outdoor experience in Times Square that allowed fans to play the upcoming edition of NBA 2K12 with t-shirt giveaways, custom basketballs, and custom sweat bands.  The one thing I would have done differently was a larger social amplification of the event before hand.  It was discussed but due to budgets we weren't able to execute on it.




Borderlands 2 - Gearbox made so much great video content that they didn't really need much help. We knew it was meant to be a social experience, with a distinct visual flare we were able to partner with a number of cool partners. My most memorable content was from some-e-cards:

Some-e-Cardse-Cards

We did an integration with FOX NFL to have Cleatus and Claptrap face off which was also pretty awesome but I can't locate a clip.


Sunset Overdrive:

PolygonCustom Hi Fidelity Gun


Halo 5:

Custom @Midnight Full Episode: Themed Episode @Midnight


The below I can take no credit for, but I've always wanted to work with fans to create some epic content, and then syndicate that content.

Cool fan content:
Borderlands...there is so much good fan content that needs to be embraced: (AGAIN - Stuff I had NOTHING to do with)

Fan film #1

Fan Film #2

Fan Film #3

Fan Film #4


Same goes for BioShock:

Check out all Chapters!



Awards:

  • Edit honor Global Comms Strategy - Xbox - Halo 5

    honor titleGlobal Comms Strategy - Xbox - Halo 5

    honor dateMay 2016  honor issuerEffie
    Recieved Bronze Effie for Global Communications Strategy for Halo 5 Guardians
    https://www.effie.org/case_studies/case/NA_2016_441162
  • Edit honor Global Comms Strategy - Xbox - Tomb Raider

    honor titleGlobal Comms Strategy - Xbox - Tomb Raider

    honor issuer
    honor descriptionDeveloped the global communications brief that resulted in one of the most awarded executions of the year.
    http://www.campaignlive.co.uk/article/xbox-rise-tomb-raider-survival-billboard-mccann-london/1372739
    http://www.adweek.com/adfreak/love-grit-and-hypothermia-real-story-behind-xboxs-insane-survival-billboard-172308


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